National Breast Cancer Coalition
The Challenge
Breast cancer campaigns have been taken over by corporate partners using pretty pink ribbons. How do you show the pink campaigns as too corporate and ineffective?
The Solution
Develop web and ad campaign focusing on:
1. Pink is Pretty, Breast Cancer is Not
2. What Causes Breast Cancer? Why Don’t We Know?
Campaign for Tobacco-Free Kids
The Challenge
How do you motivate current online activists and recruit new supporters around a wonky political issue (FDA regulation of tobacco products)?
The Solution
1. Develop web Campaign around "What You Are Smoking?"
2. Edgy design for youth appeal.
3. Promote site to online media and blogs. Integrate campaign on social networks to make it viral.
Center for a New American Dream
The Challenge
How do you recruit new activists on a shoe-string budget, while encouraging users to reduce their carbon footprint and change their daily habits?
The Solution
Launch monthly new online carbon campaign aimed at reducing carbon impact. Each action includes a contest to see who can recruit the most people, providing a spur for peer to peer recruiting.
National Environmental Education Foundation
The Challenge
How do you overhaul an organizations number of outdated sites in need of a fresh look with a cohesive brand identity and an infrastructure to allow staff to easily manage and update the sites?
The Solution
1. Design a family of websites with a similar layout, color palette and brand.
2. Emphasize the organization's identity and breadth of work.
3. Implement CMS focused on usability to power all sites.
Rad Campaign is a full-service online communications firm that provides web design, development, online marketing and strategic services to non-profit organizations, political campaigns and socially responsible businesses. We have a successful history of using the web to mobilize national organizations, coalitions and volunteers around some of the toughest issues facing this country.
Rad Campaign's body of work is inspired by the principal that design and marketing is ultimately about a plan to motivate people into action. Whether it be developing an advocacy website to urge Congress to find out what causes breast cancer to creating an online ad campaign urging the public to help save the national forests, Rad Campaign's expert and innovative web solutions have successfully promoted organizations key issues and recruited hundreds of thousands of online activists.
Need help creating compelling web campaigns? Please get in touch!
Rad Campaign Launches new site to stop Big Oil from drilling in the Arctic Refuge
SEIU's Online Ad Campaign Profiled in New York Post
Rad Campaign helps SEIU launch successful new ad campaign
Founder Allyson Kapin's idea for a panel @ SXSW. "Breaking Through the Digital Ceiling".
Totally Rad
Rad Campaign hosted Women Who Tech: A Telesummit for Women in Technology. Podcasts are now available!