Online Marketing

Rad Campaign helps organizations develop hard-hitting online campaigns to increase organizations visibility and constituency. Our wide range of services in online marketing have generated hundreds of thousands of messages to legislative targets and recruited new members and donors to become actively involved in organizations issues and make a difference.

Integrated marketing includes:

  • Paid advertising through banner and key word ads 
  • Viral marketing
  • Online petitions
  • Email appends
  • Pay per name programs
  • Outreach to online media and blogs
  • Search engine optimization

Rad Campaign not only develops detailed marketing and recruitment plans we evaluate the return on investment through detailed tracking and analysis of click-thru rates and response rates.

How can Rad Campaign help your organization? Click here to get in touch!

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Rad Blog
Finding the Zen in your Campaigns

Navigating the choppy waters of online campaigns in the nonprofit world can be challenging

10 Best Web Content Practices

Content is still king.

Rad or Bad?
Totally Rad: Care2's Frogloop Blog - the leading nonprofit tech and marketing blog where Allyson Kapin serves as Blogger-In-Chief and Radical Tech blog on Fast Company - where Kapin follows the latest trends in tech and Web 2.0.

Rad News

Tech Titans and Top Entrepreneur

Washingtonian Magazine names Allyson Kapin, Founding Partner one of the top 100 Tech Titans and Forbes names her one of the top entrepreneurs to follow on Twitter.

Featured In......

Socialbrite - 12 Great New Causes and Nonprofits to Follow on Twitter

Austin Chronicle - The Face of Inclusiveness

Discovery Channel - 5 Ways Social Networking Strengthens a Campaign

Mashable - 5 Real Challenges For Non-Profit Texting Campaigns

Chronicle of Philanthropy - Should Charities Collect Cell Phone Numbers

Washington Life Magazine - The Creative List: New Media