Clean Water Action

Redesigned and redeveloped flagship website of one of the largest environmental non-profit.

Clean Water Action

Fighting for Clean Water Across America

Clean Water Action is the nation’s largest grassroots group active on water, energy, and environmental health issues. With 14 regional offices and 1 million members, Clean Water Action works for clean, safe and affordable water, prevention of health-threatening pollution, and creation of environmentally-safe jobs and businesses.

When Clean Water Action came to Rad Campaign, they wanted to create a new and modern site that supported nonpartisan campaigns to empower people to fight for clean water and make democracy work.  

Our Approach

  • New architecture for building strong grassroots groups and coalitions, and campaigns to elect environmental candidates and to solve environmental and community problems. 
  • A fully responsive design. 
  • Ability to easily add additional "sites" for states and offices.
  • Improved navigation throughout the site, especially for state pages. 
  • New architecture for national issues or campaigns sections with improved ladders of engagement.
  • Improved site search.
  • Improved calendar/event module - events searchable by state, date, issue, etc. 
  • Hidden login/workflow for Admins/content creators - ability to assign access levels.

Increased Traffic and Conversions

Since launching the website Clean Water Action has experienced an increase in website traffic and time spent on site. The website has also spurred an increase in conversions for advocacy and fundraising.