The mobile market is experiencing some serious growth. As more and more nonprofits begin to test the waters with mobile, here’s some great stats for you to consider.
There are approximately 792 mobile apps downloaded per second. While that’s an impressive statistic, be careful about getting sucked in to shiny object syndrome. Before you run out and spend a lot of money building an app, consider what kind of app would truly serve the needs of your audiences. How is your app going to provide real value to your constituents that they will want to continue use it daily or weekly? Be sure and also talk to your audiences and get their input on what they would find valuable in an app. It’s important that we not build products in a bubble. One of my favorite quotes from Mal Warwick when he discusses guiding principals for fundraising is tell donors what they want to know, not what you want them to know. http://www.frogloop.com/care2blog/2010/5/12/new-guiding-principles-for-fundraising.html That same principal should be applied to building apps too.
More Mobile Data
- Video content accounts for 52% of all mobile data traffic.
- There are 1,627 mobile status updates on Facebook per second.
- There are about 13M mobile Twitter users.
Check out some of this infographic that shows the explosive growth of mobile.
And here are the sources from the infographic
- Nielsen, State of the Media: Mobile Media Report 2012