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Kristin works with clients to help them improve how they communicate with users, whether through complete website overhauls or enhancements to other online channels. She oversees the development of site requirements, creative design, and technical planning, helping guide projects through all phases of implementation.
Before joining Rad, Kristin spent nine years at National Wildlife Federation in multiple roles that touched on content creation, email marketing, online advocacy, social media, constituent data management, media outreach, web production, user experience, technical planning and information architecture and design.
While getting a journalism degree from the University of Florida, she got hooked on helping nonprofits by volunteering at a local history museum and fostering dogs for an animal rescue. She continues to foster dogs and kittens when she can, with one foster failure to her name: Allister.