Rad Campaign partners with Polaris to design, develop, and maintain their organizational and hotline websites. Polaris uses data-driven strategies to prevent and disrupt human trafficking, a $150 billion industry that robs 25 million people around the world of their freedom.
In January 2020, we re-launched the PolarisProject.org website on WordPress with a new design.
The new site showcases Polaris as the go-to organization on human trafficking in the United States, providing paths of engagement that help target audiences dig deeper to learn how the business of human trafficking really works in real time, and mobilize them to act.
The new site empowers users with resources, data, and tools to change the systems and industries that perpetuate trafficking.
RAD also built the website for the National Human Trafficking Hotline
This site provides an extensive library of resources for victims and survivors and the general public, coordinating with referral partners nationwide as a national access point for trauma-informed support.
Custom Data Vis
On this site, RAD also built custom data visualizations to showcase hotline statistics nationally and by state. To facilitate the visualization, RAD built a method for Polaris staff to import bulk data from Salesforce into the site, so the statistics can be updated at any time (Polaris typically only updates 1-2 times a year for internal reasons).
The visualization engine, developed using d3.js, processes the data and delivers the charts, graphs, and statistics seen on the site. The statistics and data visualizations section has been extremely effective in helping policymakers drill down to understand how prevalent human trafficking is across different industries (agriculture, domestic work, restaurants, illicit services, etc.) as well as by age, gender, state, etc.
An Ongoing Relationship
Rad Campaign continues to collaborate with Polaris on a monthly basis to strategize and plan iterative improvements for their sites’ navigation, content strategy, Search Engine Optimization, conversion goals, and more. Given the urgency and gravitas of the organization’s work, it is crucial that the websites are flexible to allow staff to quickly highlight breaking news, calls-to-action, partnerships, etc.
