How It Started
As a direct response to the Trump Administration attacking so many of the issues and causes we and our clients fight for every day, Rad Campaign launched a web app called WeCanResist.It. Think of it like America's swear jar for toxic ideology.
In its first iteration, the application allowed site users to create an account and set a donation to occur every time @realDonaldTrump tweets, choosing from nonprofits such as Clean Water Action, Black Lives Matter, National Immigration Law Center, and 350.org. The app allows us to experiment with how nonprofits can better convert and cultivate recurring donors through social media and what we call “social sustainers.” To date, the app has raised over $100,000 dollars in microdonations for nonprofits.
How it's Going
We’re now rolling out a white-label version of the application, allowing organizations to create an account, setup a campaign, choose custom targets on Twitter (other services to come), and host the application entirely on their own website. Just as before, users can set monthly donation minimums and maximums and set a per-tweet donation.
Finding a vendor who is not scared of innovation is critical, especially when it comes to building websites and advocacy functionality that engage people in this politically charged climate.
