Date: November 19th at 2 pm ET
AI search is rewriting the rules of how your potential donors, activists, as well as policymakers, the media, and other target audiences find your nonprofit and content online — and it's happening fast.
With Google AI Overviews, Bing Copilot, ChatGPT Search, and more reshaping how people discover information, traditional SEO tactics are no longer enough. Nonprofits must meet the moment or risk losing critical reach and engagement.
Join Sam Tate, Digital Experience and Project Director, and Allyson Kapin, CoFounder of Rad Campaign, for this actionable webinar, where we’ll break down how AI search really works, what makes information “retrievable” with AI,, and surface to the top of AI search queries. By the end of the webinar, you’ll understand the tactics you need to stay visible to reach your target audiences when clicks decline and generative summaries take center stage.
What You'll Learn
- Why AI is shrinking traditional organic traffic.
- How AI-generated answers replace links.
- Zero-click search behavior and its impact.
- Why “ranking” matters less — and “entity authority” matters more.
How AI search determines what content to surface
- Entities vs keywords (and why this shift is huge).
- How AI pulls snippets, not just metadata.
- What trust signals models look for now.
- Metrics to watch going into 2026.
Note: We have limited seats available for this webinar and are prioritizing nonprofit staff first. If we have enough room for consultants or vendors, we're happy to add you.