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Is SEO Dying, Or Do You Just Need to Revitalize Your Content?
SEO strategists certainly has its critics. Some call it snake oil. But SEO is critical to your website, online advocacy, and online fundraising. If your nonprofit is about to embark on a website redesign, a website audit, or even online content planning for year-end fundraising, it's important to come up with a content strategy that is tailored to your specific audiences. This also will benefit your site's SEO. I'm going to highlight a few of the best content marketing strategies that will…
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Are Memes Really Just Slacktivism?
New memes get started everyday. Some stick and go “viral” while others just get shared with a small community of friends, and some go nowhere. Remember the Facebook meme challenge that asked women to post what color bra they were wearing that day? Many thought the meme was connected to raising breast cancer awareness, but that was not the intention behind it. After some research, it turns out that this meme was started in December of 2009 in Canada. Here’s the original meme: “Right girls let’s…
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Dear Nonprofits, Be Fearless
This is our final installment of Nonprofit 2.0 keynotes. In the last couple of weeks, we were able to recap Majora Carter and Craig Newmark. And we finally have the workshop…
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Nonprofits Need to Focus on Results
Last week we gave you a recap of Majora Carter's keynote at the Nonprofit 2.0 Unconference, and we promised to keep 'em coming. This week, we'll dig into what Craig Newmark had to say during his keynote. Craig Newmark is the founder of craigconnects and craigslist, and tends to focus on getting stuff done. He's pretty much a pro at that, and had some really great feedback…