Multi-channel Campaign Support for a Winning Presidential Race
During the 2020 Presidential campaigns, MoveOn started to think ahead to post-election planning — with a goal to have art and creative collateral ready to go depending on the outcome. RAD created a full suite of designs to use on stickers, buttons, and campaign swag — plus digital content, ads, and more to support cross-channel campaigns.
Rad helped MoveOn meet the moment with forward-looking art direction, design and messaging.
Our Strategy
We created a visual campaign design suite that was flexible and multi-purpose — to mobilize supporters, drive donations, and use for testing campaign giveaways to increase engagement.
Our design and campaign support work focused on:
- A celebratory and forward-looking image and message to use for a Biden win, that we wanted to celebrate with our members and acknowledge the work ahead.
These campaigns performed strongly for MoveOn as part of a multi-channel approach, focused on meeting the moment and energizing the current base of supporters and connecting with lapsed supporters — with cool, free stickers and swag that people wanted to show.
