Driving LGBTQ+ people and allies to the polls.
Facing unprecedented systemic attacks on everything from bodily autonomy via access to safe abortion and gender-affirming care to attacks on marriage equality and education, National LGBTQ Task Force and Rad teamed up to rebrand Queer the Vote and develop an ad campaign to drive massive voter registrations and voters to the polls.
The new vibrant Queer the Vote brand design compliments Task Force's existing brand, evokes a celebratory character — and is meant to stand out among a sea of 2024 GOTV efforts and educate and mobilize LGBTQ+ rights supporters during key election cycles and anti-LGBTQ+ legislative assaults.
Our Strategy
Our work included creating a new visual brand concept and design that would carry across their full suite of channels and campaign needs including key collateral materials such as Step and Repeats and other signage, t-shirts, buttons, and more.
The visual brand design for the campaign follows extensive work with Task Force on a fresh and powerful new website design backed by a highly customizable and versatile multilingual WordPress site.
Highlights of the Queer the Vote Campaign include:
- Rebrand Queer the Vote into a modern and bold campaign.
- Create a logo that could be easily repurposed across a variety of print and digital collateral and assets.
- Test Queer the Vote ad messaging
- Develop print and digital ad campaign leading up to the 2024 elections to increase voter turnout.