HELPING ADVOCATES FIGHT CANCER
After 10 years with no major website upgrades, the American Cancer Society Cancer Action Network (ACS CAN) faced significant challenges with their online presence and how they empowered their advocates and grassroots volunteers to track their volunteer impact online and on the ground. ACS CAN turned to Rad Campaign to help them scale a people-powered movement to advocate for cancer prevention, research, and treatment.
Rad Campaign partnered with the American Cancer Society Cancer Action Network (ACS CAN) to build a user-friendly and highly customized volunteer hub and action tracker to increase engagement with ACS CAN's thousands of volunteers.
Our Strategy
Rad built the volunteer and advocacy hub on Drupal allowing volunteers and organizers to:
- Log in and update their user information and connect with their teams.
- Report actions in various categories (contacting legislative decision makers, media outreach, event attendance, etc.).
- Track progress toward their annual goals.
- See leaderboards of the most active individuals, as well as how their team stacks up with the others in the country.
- Search and export activity reports (depending on user roles).
A major part of developing this dashboard involved planning out the user roles for ACS CAN's volunteer levels. All of their grassroots volunteers are organized into teams by congressional district. The team members needed a basic set of action reporting capabilities. Their team leads needed that access, plus the ability to manage their teams. And then their state lead volunteers and staff needed additional capabilities to run certain reports and track progress.
By creating a centralized online tracking system, ACS-CAN empowered volunteers, state organizers and ACS CAN staff to better track advocacy impact. In addition, the gamification aspects has fostered friendly competition and enthusiasm for actions and increased volunteer participation.