Webby Award Winning Website Redesign
As the oldest national LGBTQIA+ advocacy organization in the U.S., Rad Campaign partnered with the National LGBTQ Task Force, one of the most prominent and effective voices in the space to completely overhaul and re-envision their website leading up to their 50th Anniversary.
A comprehensive discovery, design, content, and WordPress overhaul addressed key challenges that staff faced of managing a disjointed, broken and outdated site. The fresh and powerful new website centers storytelling, advocacy, fundraising and events front and center and is backed by a highly customizable and versatile multilingual WordPress site.
Our Strategy
Rad Campaign guided the Task Force team and helped them meet the moment through a thoughtful website planning and content strategy process and an integrated new sub-brand for Queer the Vote and ad campaign leading up to the 2024 election at a time when LGBTQIA+ rights were facing an onslaught of attacks.
Highlights of the redesign:
- Content creators can easily create robust landing pages using a library of custom blocks that require no HTML to implement. Staff can also easily insert buttons, images, videos, pullquotes, and other multimedia within articles, providing a rich user experience.
- A variety of design and layout options exist, while maintaining brand cohesion across pages.
- The WordPress site includes additional templates for the Task Force's signature Creating Change Conference and annual Gala event, allowing these former microsites to come into the same WordPress site while maintaining their separate menus, identities, and requirements.
- Rad helped the Task Force navigate a major content overhaul of the site, as the bulk of the pages about their work needed complete rewrites. This included providing a content audit, strategy recommendations, project management tools, additional content support, and frequent guidance throughout the entire project.
- Whereas previous redesigns resulted in hundreds of lost pages and broken links, Rad ensured that URLs were managed to maintain optimal SEO and resolve previous issues.
- The new site is also optimized for performance, security, and SEO, and gives the Task Force a digital presence to match their organizing power.