URGE

URGE, one of the nations leading reproductive justice advocacy organizations, is at the forefront of the fight for bodily autonomy—empowering young people to take action in the face of mounting opposition.

A Digital Home That Matches URGE’s Momentum

With a mission centered on young people, URGE needed a site that felt vibrant and engaging while remaining authoritative and professional. Rad Campaign infused the site with bright, bold colors that reflect the organization’s confidence, playfulness, and authenticity. 

The new design conveys a grassroots, community-driven feel—mirroring the power of URGE’s local organizing while showcasing their national impact. To modernize the site and ensure it kept up with the latest UX, mobile, and SEO best practices, Rad Campaign:

• Pushed URGE’s brand which had not been updated in over a decade and was starting to feel dated and disconnected to their target audience of people 18-24.
• Developed a mobile-first, fully responsive design to maximize accessibility across all devices.
• Simplified the site’s navigation and layout to help users quickly find the information they need.
• Created an intuitive, fluid content structure that allows URGE to provide a wealth of resources without overwhelming visitors.

Amplifying URGE’s Advocacy & Driving Action

As a leading reproductive justice organization, URGE’s website needed to both educate and mobilize its audience. Rad Campaign prioritized seamless action-taking by ensuring key advocacy and donation opportunities were front and center throughout the site.

To further support URGE’s role as a trusted resource on reproductive justice news and policy, Rad:

• Optimized SEO and tagging systems to help users quickly locate relevant news, statements, and press releases.
• Developed custom blocks that allow advocacy posts and calls to action to be dynamically embedded within related informational pages.
• Created a press-friendly structure, making media statements and updates easily accessible.

Impact-Driven Design for Maximum Engagement

URGE’s ability to inspire support depends on clearly communicating their work and impact. Rad Campaign designed the site to highlight the organization’s victories, on-the-ground activism, and key statistics in a compelling and digestible way. Whether a visitor is looking to donate, volunteer, or educate themselves, they can now take action with just a few clicks, regardless of where they land on the site.

With this bold, user-friendly redesign, URGE now has a digital platform that matches the energy and urgency of their movement—ensuring they can continue to inspire, inform, and mobilize the next generation of reproductive justice advocates