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Kiss Vanity Metrics Goodbye
Last week I had the opportunity to speak at Politico’s Emerging Tech Leaders series with Politico journalist Jessica Meyers. During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. As social media becomes a bigger part of our online communications and outreach, the nonprofit and political campaign community has become way too focused on numbers rather than real engagement. Why is engagement important? Because engaging people and…
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How to Rock Your Website Content Planning
All organizations want to have a website that connects with their audience. Imagine how much more impact you could have on the activists, donors, volunteers, and policymakers you seek to influence, if your website content rocked. Having compelling stories backed by facts and data can energize your grassroots efforts by inspiring your audiences and helping them identify with your organization. Sadly many organizations’ website content sucks. While you can’t turn a website filled with mediocre…
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13 Steps to an Awesome Website Launch
Your website is often the first introduction people get to the amazing work you do to change the world. Sometimes you only have moments to get people’s attention before they move on. In our mobile, social, always on, multi-screen world it’s important to ensure that your for that your organization’s home on the web is robust, well designed, and well-built. Here’s a final checklist to run through before you launch your site to make sure everything is ready for the big-time. Design – Get…
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