Image
Sassy theme organization
Organization is incredibly important to any project. It’s especially important during a website redesign to organize your website theme folder. The foulder should contain the images, CSS, SASS, and JavaScript for the project. There’s nothing worse for a Front End developer than taking over a website that is horribly disorganized. Getting someone up to speed by having them dig through a bunch of folders is a huge waste of time and money, when instead you could just spend a few minutes…
Image
How To Get The Most Vocal Generation On Your Side
Sometimes, engaging young people and moving them up the ladder of engagement is one of the biggest challenges nonprofits face in this fast-paced world. How can you connect with millennials when hundreds of other companies are vying for their attention, their money, and their time? It takes strategy and determination. Think of it like a spy mission: you’ve got to meet them where they’re at, and interact with them the way they want. If you’re not doing it, someone else will – because contrary to…
Image
Dear Uber Recruiter Trying to Hire Women in Tech, Do You Think This Is Normal?
Thanks so much for reaching out to me. I’m sure you’re excited to chat about how you can get more women in tech recruited to Uber. This got me thinking: As a recruiter, what kind of culture do you feel is normal and how much power do you and other recruiters have to change the culture at Uber, even if your CEO Travis Kalanick takes a temporary leave of absence. Travis will be back and ultimately controls the company and the board with 10 votes per share. Do you and other Uber employees who…
Image
3 Tips To Market to Teens, When You Aren’t One
There are 38 million teens in the US. They comprise 25% of the population and by 2020 they will make up 40% of consumers. Every brand wants to market to them. Nonprofits want to cultivate them. And, teens just want to be heard. A teen sees 130,000+ marketing images a year, and that number’s quickly increasing. While teens today face many of the same challenges we did trying to figure out our identities, they’re growing up in a super-connected, fast-paced tech world that’s constantly evolving.…