FOCUSING ON ELECTORAL CHANGE
Rad Campaign launched a site in two weeks that became the focus of PPAF's electoral efforts, including:
- Robust state pages for all 50 states.
- Online challenges comparing candidates head-to-head.
- Narrative focusing on empowerment and strength.
- Multiple ways to engage supporters.
- Seamless CRM system integration within Convio.
- Custom-built Landing Page Generator in Convio for sign ups and messaging.
- Positioning losses as fuel for continued advocacy efforts to change.
TOOLS FOR THE LONG TERM
Womenarewatching.org, built on Drupal, showcases PPAF's electoral efforts over the long-term, positioning Planned Parenthood as a leader working to elect pro-women's health candidates at every level.