PLANNED PARENTHOOD ACTION FUND

Victories at the Federal level didn’t prevent state legislatures from passing more anti-women health laws in three years than in the previous decade. PPAF needed to activate and build a stronger base of supporters.

Women are Watching logo

FOCUSING ON ELECTORAL CHANGE

Rad Campaign launched a site in two weeks that became the focus of PPAF's electoral efforts, including:

  • Robust state pages for all 50 states.
  • Online challenges comparing candidates head-to-head.
  • Narrative focusing on empowerment and strength.
  • Multiple ways to engage supporters.
  • Seamless CRM system integration within Convio.
  • Custom-built Landing Page Generator in Convio for sign ups and messaging.
  • Positioning losses as fuel for continued advocacy efforts to change.

TOOLS FOR THE LONG TERM

Womenarewatching.org, built on Drupal, showcases PPAF's electoral efforts over the long-term, positioning Planned Parenthood as a leader working to elect pro-women's health candidates at every level. 

Screen capture: Planned Parenthood Action Fund Women are Watching site